FMCG Market Overview between 2006 - 2007

Septembrie 2008

MEMRB ROMANIA

In the context of a very dynamic retail market environment, FMCG market was marked by an ascending trend within the past years. Considering the last 3 years (2004 - 2007), it may be noticed a tendency of FMCG markets to increase more in value than in volume. In the past years, the FMCG market evolution was due mainly to the Food and Non-Food segments, while during 2006-2007, the increase was driven by the Beverages. Analyzing all the FMCG segments (Food, Non-Food, Beverages) between 2004 - 2007 period, the Food categories were the ones which increased mostly in their sales, both in volume and value terms.

Regarding the importance of outlet types within the FMCG sales, it may be noticed the modern trade development against the traditional trade. Between 2004-2007, the traditional trade decreased constantly, the Kiosk outlet type registered the most significant drop. At the same time, the modern trade (Supermarkets, Hypermarkets, Cash&Carry, Discounters) developed and increased its importance on the market, representing over 25% of total FMCG sales (purchases), both in volume and value. Small grocery is still the most important outlet type, but it is more aligned with the traditional trade trend, representing less than 50% of FMCG market sales.

 

Retail market overview in Romania

The retail trade turnover was in progress in the last years, reaching EUR 41 bn in 2007, and it is estimated to continue its increase in the following years.

The growing importance of Groceries within the FMCG channels is sustained by the number of Hyper/Supermarkets that almost doubled in the past 5 years (from 18 to 34 per 1 mn inhabitants).

In 2007, the international Key Accounts expanded their national network at 369 stores (5 times more than in 2002).

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