Global Automotive Executive Survey 2011
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17 Martie 2011 |
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KPMG ROMÂNIA S.R.L. |
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After the seismic shock of the global economic crisis and the subsequent operational and financial restructuring of automotive businesses, recent sales figures are pointing to renewed growth worldwide but with no certainty about how long it will last.
New technology and changing business models are bringing fresh entrants into the sector, resulting in greater convergence with industries such as energy, electronics and IT, with borders becoming increasingly blurred. Managing such interdependencies is likely to be a key success factor in the future. Pressure from consumers and regulators has made fuel efficiency an ever-growing priority, to reduce both the environmental impact and the cost of running vehicles. And from a market perspective, the rise of economies such as China and India is creating a new competitive world order.In many ways there is a two-tier global market in play. The more mature countries are struggling to cope with the problem of congestion and changing vehicle needs, while in up-and-coming regions there is a push to deliver low-cost cars to populations eager for greater mobility.
One factor is common worldwide: the need to continue to develop the technology that will produce efficient, affordable electric vehicles. Even though the industry is still in recovery mode, the pace of R&D is accelerating as the race for technical leadership intensifies. Issues such as safety – once thought to be largely resolved – are now receiving renewed focus as relatively untested technologies emerge. How such development is funded, and who will gain the upper hand, are two questions that will ultimately determine the future dynamics of the industry.
In this, KPMG’s twelfth annual Global Automotive Executive Survey, we take a look at the current condition of the sector and explore some of the issues that could shape strategy in the coming years.
The survey involved interviews with 200 senior executives from the world’s leading automotive companies, including automakers, suppliers and dealers. The responses from those at the heart of the industry give valuable insight into its current challenges and future opportunities. I’m confident that you’ll find this a stimulating and thought-provoking read.
Executive summary
Influencing the roadmap
Consumer trends
Vehicles are now adapting to the environment, not vice versa!
According to KPMG's 2011 Global Automotive Survey, vehicle design and engineering will increasingly be influenced by specific uses such as off-road, city, leisure or vacation. With growing environmental restrictions and urban planning making the streets ever more car-unfriendly, sales of energy-efficient vehicles are expected to rise. Although car sharing is a potential solution in urban areas, such mobility solutions have not yet been embraced on a wide scale.
Future vehicle design will be influenced by urban planning, environmental restrictions andcustomer needs
Almost three-quarters of respondents feel that car models should be defined by their purpose, be it off-road, city driving, commuting or leisure activities. This has implications not just for branding and marketing, but also for car ownership.
It is impractical for most people to possess a different car for every situation, so this need may ultimately have to be addressed by increased car sharing or other integrated multi-platform mobility solutions.
