Global software leaders, key players & market trends
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26 Ianuarie 2011 |
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PwC ROMANIA |
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As the technology industry shifts its focus away from the downturn to revenue growth, companies are turning their attention to how best to take advantage of the plethora of changes brought on by innovation and technology advances.
Three developing trends are transforming not only the software industry, but the way the world at large accesses and leverages technology:
• Cloud computing – The cloud has given rise to the fundamental change from software as a product to software as a service.
• Mobile devices – The exploding popularity of smartphones and tablets demands that software have the flexibility to work on a variety of platforms and devices, in a variety of locations anytime, anywhere.
• The consumerisation of technology – Enterprises are responding to workers who are increasingly tech-savvy, and who want synergy between the technology they use at work and in their personal lives. This development is blurring the traditional lines between the enterprise and consumer software markets.
These trends are causing software companies to rethink their business model, collaborate more closely than ever before, and focus even more sharply on what their customers want.
We are honoured to present this edition of Global Software Leaders, a unique initiative of PwC and leading software associations. This report not only provides a look at the world’s leading software companies, but also offers a snapshot of the present state of the industry. More importantly, it highlights the thoughts and insights of leading executives on where they see the industry going and how best to meet the challenges ahead. We thank those who took the time to share their ideas with us. We believe open dialog benefits the industry as a whole.
Whether your company is focussed on the cloud, mobile applications, or networking, there’s no doubt that the changes taking place offer both challenges and opportunities. We hope this report helps you respond effectively to market changes and helps you to plan your business strategies to succeed in the new tech reality.
Software associations
The software industry today is a $250B market that drives many technological and societal innovations. The industry contributes to overall productivity and growth of the economy because of the high levels of competitiveness and innovation it brings to other industries, and the enabling role IT plays in changing the way other sectors do business every day.
Cloud computing, mobile devices, and the consumerisation of technology are transforming the software industry. It is a time of great change, great opportunity, and great challenge. Mobility, collaborative workspaces, social networks, and software-as-a-service are all becoming significant drivers of IT transformation and will require investment and commitment from leading companies to succeed. This transformation is promoting greater collaboration between the different IT stakeholders: software, hardware, IT services, and telcos. But R&D and innovation, sustainable development, and IP protection will still be crucial topics in this new world.
Companies, industry associations, and governmental bodies all need relevant analysis of market trends to adapt their strategies and roadmaps. As key software and IT associations, we are pleased to support PwC in providing a strong toolto analyse IT transformation all over the world.
Global Top 100
