|  11.12.2014

The business analytics software industry, between innovation and need for restructuring

According to many analysts and those in the Hadoop community, more than half of the world's data will be stored and processed in Hadoop within the next five years

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1. Which are the main strategic initiatives your company currently has on the Romanian market? How has your business
developed in 2014, and which are your expectation for the end of 2014?

In 2014, we succeeded in doubling the new sales reported to 2013 and growing four times faster than any of our peers within the region. Currently, we are focusing on three major directions:


Large and complex dedicated solutions for traditional clients:

  • Large companies, owning huge amount of data, need to obtain much more intelligence out of it (e.g. banking, insurance that have to improve their risk knowledge and applicability, allowing them to keep developing new credit markets and / or customer intelligence combined with real time decision, that can give the added value requested in order to be able to increase the customer satisfaction, fact that automatically generates churn reduction for new customers);
  • Penetrating new markets like energy or manufacturing markets, covering the need for the quality assurance and predictability in different technical fields.

One new generalist product SAS Visual Analytics

SAS Visual Analytics provides a complete platform for analytics visualization, enabling you to identify patterns and relationships in data that were not obvious before. Interactive, self-service BI and reporting capabilities are combined with  out-of-the box advanced analytics so everyone can discover insights from any size and type of data, including text. With it, we address the entire spectrum of clients and prospects from SME to blue chips companies.


This is also referred to as EL-H-T (Extract and Load Hadoop then Transform). Our focus is to install a lightweight engine on each of the data nodes of the cluster and perform ETL via their proprietary engine. The benefits of this approach are that it can do more and that it can take existing ETL flows and deploy them to run in Hadoop, often referred to as “Design once Deploy many.” For example, the same ETL job that runs on Teradata can be ported to run in Hadoop without change or, most importantly, it gives the vendor something to charge for based on the size of the cluster.


2. How has the business analytics software market evolved in 2014? Which are the main drivers for growth? Which are the areas with the greatest challenges? Which are the opportunities? Which are the current trends in the industry?

In 2014, the worldwide business analytics software market has definitely grown. Of the three primary segments of the market, the business intelligence and analytics tools segment has grown with approx. 8%, reversing the trend of the previous two years when the data warehousing platform segment had the leading growth rate. In Romania, the trend is similar.

Lately, the most prominent industry trend is BIG DATA and HADOOP. Not to sound cliché, but Hadoop is a disruptive technology. It is disruptive because it changes the cost of storing data and how data is processed and analyzed. The average cost per terabyte of managed storage of a Hadoop cluster is around USD 500, while a relational database is more than USD 10,000, and in  some instances more than USD 100,000. Map Reduce, the parallel programming framework, makes it relatively easy to scale data processing in Hadoop by simply adding nodes.

According to many analysts and those in the Hadoop community, more than half of the world’s data will be stored and  processed in Hadoop within the next five years. Gartner contends that two-thirds of advanced analytics products will take  advantage of Hadoop by 2015.


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