|  10.08.2016

Romania – Increased Consumption and a Great Potential for Growth

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Q: What are the main opportunities and challenges for your sector, in 2016?

Diana Bejan: In Romania there is a high business potential for this category. As mentioned above, Romanian pet owners are more and more exigent when it comes to the food for their favorite pets and Purina is here to answer the nutritional requests.


Purina is committed to innovation and consistent delivery of high quality nutrition. We invest continuously in Research and Development (R&D) so Romanian pet owners can have the best choice for their pets. Purina has an extended structure for R&D: in the 4 research centers around the world, we work with more than 500 scientists, including nutritionists, veterinarians, experts in pets’ behavior, engineers and technicians who dedicate their work to improve the life of cats and dogs worldwide. Our scientists continuously explore new ways to develop innovative products and make important progress in pet health and well-being. Years of research have resulted in over 2,500 granted and pending patents worldwide.


We continuously adapt our portfolio to be in line with the pet’s needs. One of the trends today is that more and more pet owners have smaller size dogs. To answer this need, we have a full range under the Pro Plan brand, dedicated to Small & Mini dogs. This range has products for puppies (Pro Plan OptiStart) or adult dogs (Pro Plan OptiHealth) or dogs with sensitive skin (Pro Plan OptiDerma).


As a producer, we face the challenge of convincing pet owners that cats and dogs have different nutritional needs than humans. There is a certain number of owners who are feeding their pets with human food. It is a decreasing trend, we see more and more owners understanding their pet has specific nutritional needs. Nestle Purina offers the 100% balanced, tasty and complete food to help support the pets’ health at every stage and needs of their life.


Q: What do you like about the Romanian economic environment? What do you dislike about it, having in mind your experience in other countries like Hungary, Italy or in South Central Europe?

Diana Bejan: From a business perspective, I like Romania because it has a great potential for growth. Beyond this, Romania is my home and I feel I can contribute here.

It has been very inspiring for me to rediscover the special bond that Romanian pet owners have with their pets and it motivates me a lot in my daily activity. I returned to Romania having in mind that I can contribute to a better life for our companions and to the happiness of the people who love them. Purina is here for them.


Q: From an executive’s point of view, taking into consideration ‘the new business equation’, what are the most important variables for your business sector in Romania?

Diana Bejan: Purina is the symbol for passion, a mirror of quality created by embedding innovation in our products. I strongly believe it is key to stay atop on the nutritional facts. The scientific research brings us more and more developments in pets’ nutrition. We must understand and integrate these discoveries into our products. Therefore, we’ll have healthy pets and happy people.

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