VIOLETA LUCA

 | 

MICROSOFT ROMANIA S.R.L.

  |  04.08.2016

Digital Innovation Leads to a Healthy and Growing Economy

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VIOLETA LUCA

VIOLETA LUCA

MARKETING & OPERATIONS DIRECTOR at MICROSOFT ROMANIA S.R.L.

 

Q: How does Microsoft connect the most vital parts of a business (people, assets, processes and systems)?


Violeta Luca: The digital revolution – as we often call this period of fast technology development – is all about allowing for faster, easier and more relevant interactions inside and outside a company. And it applies to all the vital elements you describe above. Through Microsoft technology, people can be more connected to the company – think mobile technology and cloud services, where your business’ information and resources are always at your fingertips. Or IoT and Big Data, where assets and systems inform and shape business processes in almost real-time. Or maybe Business Intelligence visualizations, that allow you to see the working and results of an entire department or even company on a single screen. The whole Microsoft business ecosystem is aimed at easier and faster business interaction.

 

Q: In the past 2 years, the IT sector has contributed more to the GDP in Romania than agriculture. How fast do you see the IT dynamics for 2016 and for the next decade (in terms of annual growth)? Please detail, emphasizing risks, challenges and facts.

 

Violeta Luca: There is almost no doubt that the IT sector will enjoy continuous growth for the next foreseeable future – the landscape is definitely set for that. There are limits to this growth though. There has been talk about a looming human resources shortage – and I think that is a fair point: unless we start increasing our STEM programs outside a group of elite universities, the IT sector will soon face limits to its growth. Another challenge is the nature of the market – the product diversity is slowly left behind by sheer market growth. Fostering innovation and entrepreneurship is key to a varied and successful IT sector, and it’s something Microsoft aims at with its many youth and education programs – YouthSpark, Imagine cup, etc.

 

Q: From an IT innovative leader’s point of view, taking into consideration ‘the new business equation’, what are the most important variables in terms of the contribution of IT and of the Internet of Things to the general economic activity?


Violeta Luca: There’s a saying we at Microsoft use quite often, and that I like a lot – ‘Data is the New Electricity’. Now, that phrase is being used mostly in relation to SQL Server, Microsoft’s Data Platform, but its meaning can be a lot wider than that. We are in the middle of change – and the use of data (and the digital transformation) will make the difference between the companies that will grow, and the companies that will fall behind. The winners of this digital revolution will be those companies that will embrace a digital vision for their future – and Microsoft and the Romanian IT industry (that includes many Microsoft partners) contribute not just to GDP, but to the overall technology landscape of the economy. Because an economy that embraces technology, that encourages digital innovation – both as a producer and as a client – is a healthy, growing economy.

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