Effective communication channels are already via the mobile phones, because in Romania 53% of people access the internet on their mobile devices.
Sfera Business: The compensations and benefits plan is the most important challenge in the commercial department2016-10-10
78% of companies allocate an annual training budget of EUR 2,000 – 10,000 for the entire sales team.
According to the study „ Strategic communication in Romanian companies”, conducted by McGuireWoods Consulting and Sfera Business, 6 out of 10 companies say that they have a Strategic Communication department and only 4 out of 10 a Public Affairs & Government Relations department.
Study: 73% of the Romanian companies would outsource the activity of the strategic communication and public affairs in order to benefit from the consultants' expertise2016-07-11
The market competition is driving the companies to build a strong reputation.