When it comes to shopping...Valentine's Day is all about experience

The study "MasterCard Love Index" shows that, when it comes to buying a gift for a loved one, consumers prefer personal experiences and acquisitions.

The transition to digital and online shopping continues at a fast pace, but when it comes to love, buyers prefer the physical environment.


Today, a survey carried out by MasterCard revealed that in order to show their love on Valentine’s Day, consumers around the world prefer to go shopping in order to choose the gifts themselves, rather than shop online.

 

For more information, please see the Romanian version of the article, here.

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