|  30.09.2014

Venus and Mars in the Romanian online trading

Technology and the internet have generated changes in the purchasing behavior of the consumer and the consumer-focused or ‘omnichannel’ electronic trading market is growing rapidly

By 2018, at a global level, an increase of 17% of online trading is estimated, compared to an increase of only 6% of traditional trading practiced in stores.


In order to determine the impact of the Romanian consumer’s buying decision on online trading, EY has conducted a research comparing similar data in this field at a global level. From the information generated as a result of administrating a survey structured on the stages of the buying steps of five types of products and four types of services, the most relevant data was extracted depending on the sex of the respondents, between 25 and 35 years old.


Therefore, for them, the online environment is mainly a source of information and influence when it comes to searching for and selecting information, brand loyalty and buying decision, thus impacting the entire buying experience.

For more information, please see the Romanian version of the article, here.


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