GEMIUS RESEARCH

  |  31.10.2014

The secrets of Romanians regarding online shopping and top favourite stores

In August 2014, Gemius conducted the ‘eCommerce 2014’ study, which aims at identifying the preferences of Romanian internet users when it comes to online commerce

The research analyses the shopping habits of Romanian users, the favourite types of online commerce websites, the advantages and disadvantages perceived by them regarding online purchases, the preferred options for payment and delivery, the types of products purchased online and the value of the shopping.


According to the study, more than two thirds of the Romanian internet users shopped online in the past, and 21% of those who have not bought anything online yet are planning to do it in the future.


For more information, please see the Romanian version of the article, here.
 

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