ERNST & YOUNG SRL

  |  29.10.2014

The promotional budgets of Romanian companies for online social networks remain small

LinkedIn is registering the biggest growth of all analysed networks, with +21 percentage points; the allocated time and the frequency of communication on social networks are registering a downturn compared to the 2013 edition of the study

In 2014, 58% of companies use social networks to promote themselves and are planning to continue using them (a downturn from 78% in 2013), while 28% of companies state that they don’t use social networks, but are planning to in the near future (an upturn from 22% in 2013), according to the TotalSoft and EY study, ‘Social media and the Romanian business environment 2014’, published today.

 

For more information, please see the Romanian version of the article, here.
 

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