MICROSOFT ROMANIA S.R.L.

  |  17.01.2017

Study: 70% of SMEs that manage data consider that digital technology has improved their ability to innovate

In 2016, IPSOS MORI conducted a study for Microsoft among SMEs in Europe - a category that constitutes almost 99% of all companies on the continent. The study approached topics related to the use of data and technologies used to attract new customers, increase productivity and innovate the industry in which they operate.

Optimism and trust amongst Romanian companies

84% of Romanian respondents (IT workers in small and medium enterprises) said they feel ready to use applications and devices available in the company - compared with only 59% in Western Europe.


For more information, please see the Romanian version of the article, here.

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