GEMIUS RESEARCH

 | 

VICTOR AVRAM

  |  08.09.2015

Sharp insights into the behavior of Romanian internet users

Mobile internet used to be a luxury that only few could afford and use on a daily basis. Nowadays almost everyone, from children in playgrounds to seniors, have mobile phones or/and tablets connected to the internet.

Page 1/3
 1 2 3   
Mobile Internet

GEMIUS RESEARCH



Victor Avram

VICTOR AVRAM

COUNTRY MANAGER ROMANIA & MOLDOVA at GEMIUS RESEARCH

With these devices, internet access has become practically unlimited and this influences our everyday lives more than we can imagine. To be able to understand this new reality, Gemius conducts an international study that researches the online behavior of internet users, their socio-demographical profile, the frequency they browse the web and the most popular websites in each country.


Romania is the biggest Balkan country in terms of online audience. In April 2015 the total internet population reached 9.2 million users, while the internet penetration rate was 55%*. (*This value is calculated for the population aged 14+). Although the penetration rate is still among the lowest in the region, there is a visible growing trend of specialized foreign investments into the Romanian online market which will lead to the development of the market.

 

Romanian internet users mostly live in urban areas (68%). In terms of gender distribution, there are a few more female users (50.5%), than male users (49.4%), but they are equally active online. The age segment 25 to 45 comprises half of the online population and 77% of users are medium and highly educated. Trivial subjects such as adult content, gambling and piracy are still hot among users.


Online shopping is now on an ascending trend with 6.35 million users visiting ecommerce websites in Romania in April 2015. Over 4.2 million people, so almost half (46%) of all the Romanian online population, visit websites with classified ads. The most popular service is Olx.ro, that attracted more than 3.3 million users in April. Another website with classified ads enjoying great popularity in Romania is Okazii.ro, which is visited by one in six internet users. Men are usually more interested in classified ads than women: 55% of the audience of these websites is comprised by male users and 45% by female users. 

 

Page 1/3
 1 2 3   

COMMENT ON THIS ARTICLE:




Load new captcha.