EY ROMANIA

 | 

LIVIU RUSU

  |  13.11.2013

Mixed feelings and hampered sales in 2013

The most obvious proof of the precarious state of the European car market has been revealed in June 2013, when sales of new cars in the EU have fallen to a minimum of the last 17 years against the lingering effects of the recession and high unemployment rate. In line with the continental phenomenon, the Romanian automotive industry has recorded the third highest decrease among the EU states according to the European Automobile Manufacturers Association (ACEA).

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EY Romania

LIVIU RUSU

LIVIU RUSU

SENIOR CONSULTANT - TRANSACTION ADVISORY at EY ROMANIA

According to BMI International, the actual figures for 2012 have revealed that passenger car sales declined by 23.7%, to 72,179 units, with the same trend being expected for 2013. Over the following years up to 2017, although a steady recovery is expected in volumes, the annual sales will remain below the 2007 peak.

 

EXISITING TRENDS CONTINUE TO HAMPER SALES

 


Similar to 2012 evolution, the actual figures for passenger car sales in the first 6 months of 2013 have depicted a decrease by 19.4% y-o-y, to reach 28,694 units. Although local demand for domestic was significantly different from the one for foreign vehicles (with 9,527 units of domestic cars sold vs. 26,421 imported vehicles sold in H1 2013), their trends from H1 2012 to the corresponding 2013 period were highly alike. Specifically, the local passenger car sales have decreased by 19.8% (i.e. from 9,527 units in H1 2012 to 7,640 units in H1 2013), while the imported passenger car sales recorded fell by 19.4% (i.e. from 26,421 units in H1 2012 to 21,324 units in H1 2013).

 

Dacia maintained its dominant position on the local market in terms of passenger vehicles sold, with 13% of total sales (i.e. 3,713 units) in the first half of 2013. Despite its output, the Romanian company recorded a 12.5% decrease in units sold compared to the same period in 2012. Opel was the only brand that recorded a slight increase in sales, reaching 756 units sold in H1 2013 as compared to 728 units in H1 2012.

 

When it comes to split passenger car sales by model, Dacia Logan keeps its leading position in H1 2013, with 3,713 units sold, despite decreasing by 23% compared to the 2012 corresponding period. The following players by market share, also owned by Dacia, recorded opposite trends. If the runner-up – Dacia Duster – sold 2,092 units in H1 2013, decreasing by 23% vs. H1 2012, the one that went in the third place – Dacia Sandero – soared to 1,583 units in H1 2013, representing a 92% increase against the same period in 2012.

 

The light commercial vehicles segment recorded a decrease in volume of 14.1% in H1 2013 vs. the same period of 2011, to reach 4,524 units. Top seed in 2013 was Dacia Doker Van, a new model that hit the market in the current year winning the first position from Ford Transit, a 2012 former leader.

 

As opposed to declining volumes of new cars sold, used passenger car sales have significantly increased in 2013, by approximately 36%. According to a local site (automarket.ro), over the first six months of 2013, imports of used cars amounted to 101,735 units, whereas transactions with second-hand cars registered in Romania accounted for approximately 97,486 units.

 

 

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