KPMG ROMANIA SRL

  |  05.02.2018

KPMG Football Benchmark: The European Champions Report 2018

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While positively impacting the key revenue streams, successful on-pitch performance also comes at a cost in the form of players’ bonuses. Interestingly, among major clubs, the highest staff cost to revenue ratio was recorded by Real Madrid (61%), Juventus FC (64%) and AS Monaco (69%), all conquering domestic league titles and reaching the UEFA Champions League final or semi-finals. In the case of Real Madrid CF this meant a 32% increase in the club’s staff costs, which at EUR 406 million represent the highest payroll in world football.

 

Andrea Sartori continued: “One of the main challenges affecting football clubs in recent years has concerned the sustainability of their business. Notwithstanding this, all European champions included in the report scored an after-tax profit; indeed, despite eye-catching transfer deals and spiralling staff costs, the industry is headed towards a direction where being profitable is not a chimera anymore. Moreover, in this scenario, clubs excelling at player development and trading are likely to have a competitive edge, three prime examples in this regard being Chlesea FC, Juventus FC and SL Benfica thanks to the transfers of Oscar, Pogba, Gonçalo Guedes and Lindelof, respectively. Indeed, as a result the Eagles doubled last year’s profit after-tax (EUR 44.5 million), whilst Juventus FC increased profits by almost EUR 40 million in comparison to the previous year.”

 

Finally, in terms of social media, while Real Madrid CF remain the most followed club in the world with almost 210 million followers , some football players show staggering figures as their social media reach is sometimes even bigger than that of the club for which they ply their trade, as in the case of Cristiano Ronaldo (Real Madrid CF), James Rodríguez (FC Bayern München), David Luiz (Chelsea FC), Falcao (AS Monaco FC) and Pepe (Beşiktaş JK).

 

The financial and operational data of these and many other clubs can be explored on www.footballbenchmark.com, KPMG’s football business intelligence tool and the primary source of financial data in the football industry.


 

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