KPMG ROMANIA SRL

  |  05.02.2018

KPMG Football Benchmark: The European Champions Report 2018

KPMG’s “European Champions Report” reviews the 2016/17 season's most relevant business performance indicators of 12 leagues' domestic champions, representing both elite and mid-level football markets, including Romania.

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In the second edition of “The European Champions Report”, KPMG’s Football Benchmark team compares the financial performance of the domestic champions from 12 European leagues – AS Monaco FC, Beşiktaş JK, Celtic FC, Chelsea FC, FC Basel 1893, FC Bayern München, FC Spartak Moscow, FC Viitorul Constanţa, Feyenoord Rotterdam, Juventus FC, Real Madrid CF and SL Benfica.

 

Andrea Sartori, KPMG’s Global Head of Sports and the report’s author, commented: “Football is a growing business, and the trend is confirmed by the fact that all the clubs but two (FC Bayern München and FC Basel 1893) increased their operating revenues year-on-year in local currency. Moreover, revenue generated from the top flight UEFA competition remains a key driver of growth, most prominently for mid-size clubs, as it impacts not only the broadcasting segment but also matchday (due to more fixtures played at home ground) and commercial (from sponsorship bonuses).”

 

After a surprising win of Ligue 1 and qualification up to the semi-finals of the UEFA Champions League, AS Monaco FC make the headlines with an impressive 86% year-on-year growth in operating revenues. The French champions, with a budget of approximately one/fourth of domestic rivals Paris Saint-Germain FC, also showed the highest “UEFA-dependence” in our report, with 45% of their operating income coming from UEFA’s financial distribution. Celtic FC recorded the second highest year-on-year revenue growth (52%).

 

Real Madrid CF are unsurprisingly the European champions recording the highest operating revenues (EUR 671 million), however still slightly behind Manchester United FC which are not covered in our report (as they arrived fifth last year in the English Premier League). Los Blancos are followed by FC Bayern München (EUR 588 million), despite stagnation of the Rekordmeister’s revenues resulting from failing to reach the semi-finals of the Champions League for the first time in six years.

 

Chelsea FC earned operating revenues of GBP 361.3 million (EUR 420 million ), a 9.8% year-on-year increase in local currency (4% decrease in EUR).

 

“In today’s football, as in many other sports, financial performance does not solely depend on the results of the competition. These are matched by commercial efforts and strategies in related areas, such as broadcasting rights, merchandising and loyalty through social media and digital marketing, or the development and management of a portfolio of intellectual property rights associated with the club and with its activities and products. In such a complex context, we believe that indigenous clubs also need to recalibrate their operational efforts in order to sustainably develop, diversify and exploit strategic skills intended to improve financial performance,” says Tudor Grecu, Audit Partner KPMG in Romania.

 

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