EY ROMANIA

  |  31.01.2014

Innovation - Last chance for media and entertainment companies

77% of media and entertainment companies leaders in the digital sector, have real-time access to data and customer behavior

As digital transformation sweeps through the media and entertainment (M&E) world, the challenge of managing sustainable growth has become a complex balance of sound business practice and risk-taking.

 

The opportunities and risks

M&E companies have extraordinary opportunities to drive top- and bottom-line growth by  leveraging transformative mobile, social, cloud and big data analytics technologies to develop new content, expand distribution and reinvent business models. But digital technologies are also unleashing disruptive change that, if not carefully managed, can undermine growth strategies — and competitiveness.

 

The challenges of that disruption have been aptly illustrated by acquisitions of newspapers and magazines at historically
low prices, including The Washington Post. As Amazon, Inc. founder Jeff Bezos, The Washington Post’s acquirer, commented: “There is no map, and charting a path ahead will not be easy. We will need to invent, which means we will need to experiment.”

 

For more information, please see the attached study.

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