EY ROMANIA

  |  06.01.2016

Five major tendencies which will assert themselves in marketing and communication in 2016

Considering that technology is becoming omnipresent in business and the digital consumers are taking control and changing the rules of the game – both online and offline – companies must rapidly align themselves with the marketing and communication trends in order to remain relevant for the consumer.

Five major tendencies will assert themselves in marketing and communication in 2016:
1. The integrated omni-channel experience
2. Content marketing
3. Social media marketing
4. Mobile marketing
5. Video marketing

 

1. The integrated omni-channel experience  Omni-channel is well performed multi-channel
In Romania, 4 out of 10 buyers are already digital consumers, compared to 6 out of 10 at a global level. On the other hand, out of 10 digital consumers in Romania, 6 get their information exclusively from online, but buy from the store, while 3 buy online, after having received their information from both online and the store, as well.

 

For more information, please see the Romanian version of the article, here.
 

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