|  17.11.2017

Diversifying the range of services is the key for growth

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QThis year, considering your company’s three main objectives, where has ALD Automotive succeeded the most in 2017 and what are your prospects for 2018?


FB: The upward trend and the positive developments of the local operational leasing market were reflected in ALD Automotive’s business during the first six months, according to our expectations and calculations. Compared to the same period last year, we saw an increase of over 10% of the total fleet. This evolution was recorded in terms of our core business, the full-service operating lease.


The business objectives for this year have included the launch of several new solutions and products dedicated to the SME and corporate segments, such as ALD Electric, My ALD – our new mobile and web solution, regional expansion in three major cities in the country – Iasi, Cluj-Napoca and Timisoara, and further development of the White Label partnerships.


For next year, we will continue focusing on maintaining customer satisfaction and fleet growth, and we will be focusing on the full-service operational leasing and mobility solutions, our priorities being to increase the number of customers in the SME sector, to adapt existing products to current multinational client’s needs, to promote low-impact technology, and to develop mobility solutions for companies, regardless of their size and their field of activity.


Q: What are the present and future of operational leasing for electric and hybrid cars as fossil fuel vehicles seem to be reaching their end in the foreseeable future? How does ALD Electric work, as ‘a first’ on the Romanian market?


FB: At European level, companies are starting to view transportation as constantly changing, from different perspectives, from one country to the next and from one industry to the next. That is why companies need an interconnected mix of products and mobility services instead of classic operational leasing services.


For this reason, ALD Automotive is seeking new patterns of mobility specific for corporate customers at local level. In Romania, for instance, we have noticed a growing interest in green mobility solutions, so this year we have launched ALD Electric, a product which is available only in some countries.


As environmental pollution and the vehicle emissions contributing to it has a major impact on the world in which we live, in Romania, one of the most important approaches visible as of late is related to environmental protection. The number of new hybrid and 100% electric cars sold in Romania during the first eight months reached 1,518 units, up by 161% compared to the same period last year, according to APIA (Automotive Manufacturers’ and Importers’ Association). Although the demand is still low compared to the international market, the popularity of electric and hybrid vehicles is on the increase, and ALD Automotive is a promoter of the concept of greening the fleet by actively promoting alternative modes of transport.


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