KPMG ROMANIA SRL

  |  25.01.2013

China, Brazil and Singapore lead consumption of digital media and the willingness to pay for it

Urban consumers in China, Brazil and Singapore are proving to be the world’s most voracious users of digital media, powered by the rapid uptake of smartphones and tablets according to the KPMG International 2013 Digital Debate.

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China, Brazil and Singapore lead consumption of digital media and the willingness to pay for it

 

·        Consumers still spending more money on traditional media with digital and traditional media sharing a complementary co-existence

·        Both an opportunity and threat to advertisers is a new generation of ‘digital multi-taskers’ accessing multiple media simultaneously

·        Tech and media providers should collaborate on breakthrough revenue models to win over the information-hungry digital consumer

 

“The explosive growth in portable mobile device ownership offers more and more ways to consume media digitally. At the same time, the rapid expansion of next-generation, highspeed wireless networks enablesconsumers to devour media anytime, anywhere. Today’s consumers have become digital multi-taskers,” says Aurelia Costache, Partner, Management Consulting, KPMG in Romania.

 

All around the world, consumers are showing an insatiable hunger for media in all its forms be it digital or offline, according to the survey which measures the current impact of digital and traditional content on approximately 9,000 consumers in nine countries around the world.

 

“Consumers in China, Brazil and Singapore across all age groups are accessing and using media at an astonishing pace,” says Gary Matuszak, KPMG’s Global Chair, Technology, Media and Telecommunications. “They are quick to acquire hand-held mobile devices, and are incredibly receptive to all forms of information, news and entertainment from TV, internet, newspapers, magazines and radio.”

 

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